Yvon Chouinard – Patagonia Founder- Speech at UCSB

Financial analysts usually use sophisticated terms – almost another dialect – to describe and analyze businesses. The thing is: in the real world stuff is simpler. The world is made by givers, doers and shakers, not takers.  

Besides, when analyzing a business it’s important to consider the open-ended story with “infinite duration” (using financial wizards’ terms). Sustainability is a key word, not on the environmental aspect solely, but one should understand if the company’s culture is sustainable and what are its drivers – to mention one aspect only. Another buzz-wordy question would be: Is the moat widening or at least maintaining its original width?

His speech is easy to watch due to his sense of humor and amazing story. Main takeaways were: (i) despite his amazing trajectory, most things happened naturally or by accident; (ii) common values among people is key; (iii) sustainability concept came from a financial crisis, not from environmental causes – later on they made the term widespread in different spectrums; (iv) let people free to create and express themselves; (v) do not grow just for getting bigger – grow if it’s the best option for all your stakeholders.


Below follows his two published books:

  • The Responsible Company: What we’ve Learned in Patagonia’s First 40 years

http://www.amazon.com/The-Responsible-Company-Learned-Patagonias/dp/0980122783/ref=reg_hu-rd_add_1_dp

  • Let My People Go Surfing: The Education of A Reluctant Businessman

http://www.amazon.com/Let-People-Surfing-Education-Businessman/dp/0143037838/ref=reg_hu-rd_dp_img

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